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Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
Brands are growing more concerned about how they are perceived by ChatGPT
Brandtech announces new Global CFO and $115MM raise to accelerate lead in Gen AI
Progressive Marketers Are Tracking a New Metric: Share of Model
Big brands succumb to generative AI: the example of Pencil
AI won’t kill us, but climate change will if we don’t act, says leading advertising CEO
The Brandtech Group acquires Pencil, the world’s largest generative AI SaaS platform for brands
As part of this announcement, the Group launches Pencil Pro, a generative AI product tailored specifically for the needs of global brands, which revolutionizes… Read More
The Brandtech Group acquires 100% of Jellyfish, creating the world’s No1 digital-only marketing group
Former Facebook Chief Creative Officer Mark D’Arcy Joins The Brandtech Group As Partner & Chief Creative Officer
New York, New York June 22, 2022 09:00 CET / 03:00 ET: Mark D’Arcy has joined The Brandtech Group as partner and chief creative officer… Read More