Brandtech launches global data and AI practice to help major brands drive AI transformation
Brandtech Data brings together the Group’s data and AI expertise to help global brands turn their data into a competitive advantage in the AI era. Read More
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AI should be easier for marketers
By Tobias Cummins, Chief Operating Officer, Pencil Marketers hear the word agentic a lot these days, but the truth is that agentic AI… Read More
Brandtech’s AI marketing OS Pencil launches Scribble, the first AI orchestration layer created for marketers, as Pencil CEO Will Hanschell is appointed Group Chief Technology Officer at Brandtech
Built using insights from more than 500,000 marketing briefs, Scribble harnesses the right AI agents, models and tools to help marketers turn a brief into… Read More
Welcome to the World of Elastic Brands
By James Dow, Gen AI Creative Director, The Brandtech Group Welcome to Your Brand Island. Since the dawn of advertising, marketers have… Read More
Brandtech Group Appoints Chris Garbutt as Global Chief Creative Officer to lead high craft AI storytelling and experience
World’s #1 Gen AI marketing group taps the ex TBWA\Worldwide & Vice Global Chief Creative Officer to lead creativity and craft in Gen AI for… Read More
Ode Brings Together AI and the Power of Poetry
Ode Poetry, Gravity Road, and Microsoft AI combine AI voice and humanity’s oldest form of literary expression. LONDON, UK – July… Read More
Cannes Lions 2026: Three priorities shaping the future of marketing
By Amy Arnell, Generative AI Business Director at The Brandtech Group Every year, Cannes Lions gives us a snapshot of where marketing… Read More
YouTube in AI: How the world’s AI engines are learning to recommend video
By Jack Smyth, Country Lead, Australia — The Brandtech Group July 2026 Search isn’t being replaced. It’s getting better at understanding what… Read More