BCG and Pencil Join Forces to Scale AI Adoption in Marketing

Partnership Accelerates Data-Driven Content Creation and Marketing Transformation for the World’s Largest Brands BOSTON, May 20, 2025—Boston Consulting Group (BCG) and Pencil, the leading GenAI-powered… Read More

As Gen AI explodes, Brandtech launches carbon calculator to measure its impact

Brandtech releases white paper with Scope3 that aims to measure Gen AI environmental impact and a carbon calculator to help marketers understand their… Read More

2025 is the year AI will upend advertising

Your most important customer may be AI

Brandtech founder David Jones honored as Entrepreneur of the Year for Gen AI leadership

How I created the next great toothpaste brand in about six minutes

Brandtech and Adobe announce partnership with broader integrations to revolutionize Gen AI for global brands

Brandtech’s Gen AI marketing platform Pencil Pro unveils Adobe Firefly Services integrations, which give immediate, seamless access to Adobe creative tools and Gen… Read More

The Brandtech Group Equips Grad Students with Purpose-Driven Gen AI Storytelling for Food Nonprofit, Sharing Excess

Upskilling for the AI Era: Brandtech’s Gen AI Platform, Pencil, is using Gen AI for good with Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling… Read More

Brandtech launches first-of-its-kind Ethical Gen AI package

Brandtech launches first-of-its-kind Ethical Gen AI package Includes “Bias Breaker” tech tackling bias in Gen AI images New York, New York, September 11, 2024:… Read More

The Brandtech Group appoints first Gen AI Creative Director

New York, New York, 22 July 2024: The Brandtech Group has created a new role, Gen AI Creative Director, and appointed former Burberry creative James… Read More