The Brandtech Group

Our Group

The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology

The Brandtech Group (formerly known as You & Mr Jones) was founded in June 2015

Group Companies

Brandtech Consulting is our strategic practice. Expert in technology, purpose and innovation, it sits at the center of The Brandtech Group as a portal into the group and its strategic operating system.

Oliver (part of Inside Ideas Group) is the pioneer and global leader in building in-house digital marketing capabilities for brands. Recognized by Adweek as the world’s fastest growing large agency (500+ employees) in 2020 and 2021.

You can no longer buy attention, you have to earn it

Collectively is a global full-service influencer marketing firm powered by a proprietary mix of technology, data analytics, and management tools.

It’s not about “marketing to consumers”, but about mattering to people

Gravity Road brings together marketing, media, entertainment and technology expertise to create compelling and unique content that builds brands. It is expert in gaming, Metaverse and Web3 marketing.

Personal identity is increasingly digital

Brandtech Media is a disruptive new global media operation, built around in-housing, rooted in technology and founded on transparency. It brings together content, commerce and community in a new integrated model that puts clients' interests first.

You can no longer buy attention, you have to earn it

Mofilm is a tech-enabled, dispersed global community of more than 10,000 filmmakers, more than 10,000 filmmakers, including Metaverse and Web3 creators – the world's most diverse creative department for brands.

55 is a global data company created by the former senior management team of Google Southern Europe; it applies advanced data analytics and technology to maximize marketing and commercial outcomes.

The future of marketing is where the real, social & virtual worlds meet

DP6 is a LatAm-based data analytics & marketing science specialist that leverages technology and human/artificial intelligence to enhance brands' business performance.

Brandtech Commerce enables brands to take control of their e-commerce and social commerce using technology and in-housing. Its capabilities are end to end, from strategy to operations, and across all major marketplaces.

Acorn-i is is an e-commerce technology company that helps brands and sellers grow their business across all channels, both direct-to-consumer and major digital marketplaces.

Mobkoi is a leading premium mobile marketing specialist. It buys directly from publishers across 60 markets to deliver clients' messages in safe and select environments via tailor-made creative, and fully transparent performance analytics.

We invest in startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper.

Here are some representative Brandtech Ventures investments.

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Brandtech Ventures Investments

Niantic is a technology pioneer. Well known as the creator of the AR mobile game Pokémon GO, it has created Lightship, a state-of-the-art AR developer platform and toolset for building the real-world Metaverse.

Crossing Minds uses personalized AI to enable brands to make highly relevant behavior-based recommendations (without using personal data) across e-commerce, marketplaces, streaming services and other digital platforms.

Personal identity is increasingly digital

Pixlee-Turnto provides the most innovative platform for customer-generated content, ratings and reviews, Q&A and checkout comments on all digital platforms.

Zappar is an augmented reality and Metaverse content creation company, AR app and self-serve platform that connects the digital world with the things around you.

Elsy (acquired by VideoAmp) is the world's first company to use machine learning, algorithms and artificial intelligence to deliver next-generation data-driven media planning that improves media ROI and operational efficiency.

Blacktag is building the largest network of Black creators in the world with a unified platform that celebrates them, and brings brands and audiences together around Black content.

Good-Loop is a purpose-driven video advertising platform that automatically triggers micro-payments to charity with every programmatic media buy.

Brands used to be defined by what brands said to people, they’re now defined by what people say to people

AI Foundation is an artificial intelligence company that builds autonomous personal avatars and metahumans for the Metaverse, Web3 and gaming.

Automat (acquired by Salesfloor) is a conversational marketing platform that helps brands talk 1-to-1 to their customers by creating personalized messaging experiences.

Provenance uses blockchain to help brands and retailers share credible, fact-checked and compelling social and environmental impact information.

Traackr is the world’s leading provider of influencer relationship management software, bringing a data-rich platform to enable influencer discovery, analytics and benchmarking.

Jivox is a cloud-based DCO platform that dynamically serves and replaces individual creative assets in real time to deliver thousands of different personalized variations of the same ad to different users.

VidMob is a technology platform that connects marketers with a dispersed network of expert social video creators and uses sophisticated multidimensional AI to test and rapidly optimize creative content frame by frame.

Engage Video Group is a data-driven social video company that uses algorithms and advanced split-testing to create video content that vastly outperforms online content engagement norms.

Griffin is a venture capital firm that specializes in investing across the entire gaming landscape including platforms, infrastructure, developers and publishers. Its portfolio includes Discord, WaveXR, Everyrealm and Polygon.

CreativeX is an automated visual intelligence software platform, which uses AI to connect brands’ creative executions with performance outcomes.

IPO

Pinterest is a visual social bookmarking platform that helps you discover, save and shop creative ideas.

Acquired

Tribe Dynamics (acquired by Creator IQ) is an influencer marketing management and analytics company focused on beauty and lifestyle brands, that quantifies the Earned Media Value of influencer marketing.

Acquired

Amino (now part of Integral Ad Science) combines the best of blockchain, advertising and payment technologies to enforce transparency.

Acquired

Beeswax (acquired by Comcast) is a Bidder-as-a-Service business that empowers advertisers with a flexible, customized Real-Time Bidding (RTB) advertising solution, which allows brands to do their own programmatic media buying.

Acquired

Gfycat is a user-generated platform and top-60 site in the US that lets you create, discover and share GIFs.

Acquired

EVRYTHNG (acquired by Digimarc) is the leading Internet of Things (IoT) platform for consumer product brands, which activates product packaging to share stories and offers, and empowers brand owners to authenticate their supply chain.

Better, faster, cheaper using technology

Leadership

The Brandtech Group is a partnership of brand and technology experts, and like-minded entrepreneurs from around the world.

Sarah Davies

Partner

Sarah Davies

Partner

Sarah is a London-based, tech-focused, brand innovation expert. She runs Brandtech Consulting, our creative strategy practice. Previously, Sarah was Head of Innovation for Telefónica - leading a global team responsible for generating €50m+ of new business opportunities in the areas of big data, IOT, digital and sustainability.

Emma Cookson

Partner

Emma Cookson

Partner

Emma works with our global brand clients to elevate their marketing strategy and operations. Emma’s background is in brand strategy and she previously served as North American Chairman and CEO of renowned creative agency BBH. After 19 years in the US, Emma is now London-based.

David Jones

Founder / CEO

David Jones

Founder / CEO

David created The Brandtech Group (formerly known as You & Mr Jones) to use the power of technology to help global brands do their marketing better, faster and cheaper. He’s also co-founder of the not-for-profit organization One Young World, and author of Who Cares Wins: why good business is better business.

Jean-Marc Antoni

Founding Partner

Jean-Marc Antoni

Founding Partner

Jean-Marc is Founding Partner and our Global CFO. He drives the profitable growth of the group. Prior to his role at The Brandtech Group, Jean-Marc was Global CFO at Havas, the $2.4 billion revenue marketing and advertising holding company. He is based in Paris.

Julie Hardy

Partner

Julie Hardy

Partner

Julie specializes in digital transformation, omnichannel and direct-to-consumer strategy, primarily in the beauty and luxury sectors. She works with our clients to design future-proof brand ecosystems and growth-hacking programs, building synergies across group companies. After 10 years in New York, she is now based in Paris.

Ron Croen

Partner

Ron Croen

Partner

Ron is based in San Francisco and has managed our Brandtech Ventures investment activity since the founding of the group. He is an entrepreneur and start-up advisor, and prior to joining The Brandtech Group, founded and led through IPO, Nuance Communications, the global leader in speech recognition and related technologies.

Without a purpose beyond profit, people won’t work for you or buy your products

Paulette Forte

Associate Partner

Paulette Forte

Associate Partner

Paulette is Chief People Officer for The Brandtech Group, and based in New York. She came to the group from the NBA and her Human Resources expertise spans organizational development, talent acquisition, employee relations, succession planning, leadership development, as well as diversity and inclusion.

Personal identity is increasingly digital

Daniel Floyed

Partner

Daniel Floyed

Partner

Daniel leads global group clients to create and deliver integrated brandtech solutions for their businesses. He has more than 20 years' experience, leads our gaming capability, and prior to joining the group ran Havas UK. Daniel has been involved in our purpose beyond profit, the youth leadership charity One Young World, since its inception.

Karima Otmani

Associate Partner

Karima Otmani

Associate Partner

Karima joined group leadership in January 2021, having spent 18 months as Deputy Group CFO. A background in audit and transactions at PwC, internal audit for Etam, Richemont and Publicis, as well as four languages spoken, give Karima the expertise to lead, alongside our global CFO, The Brandtech Group to the next level in terms of financial controls.

George Prest

Partner

George Prest

Partner

As well as his group leadership role, George is cofounder of Brandtech Consulting, our strategic and creative consultancy. Prior to joining in 2015, George was Global Executive Creative Director at R/GA, and before that led creative and sat on the Executive Board for the multi-award winning agency, Lowe London.

André Pinto

Partner

André Pinto

Partner

André is Paris-based and responsible for group M&A. Before The Brandtech Group, he served as Regional CFO for Havas in Brussels, Buenos Aires, Madrid, New York, London and Hong Kong, as Head of M&A for Havas, and as Global CFO for Publicis Worldwide. André’s career has seen him make more than 120 majority stake deals across all global markets.

Rebecca Sykes

Associate Partner

Rebecca Sykes

Associate Partner

Rebecca is based in London and is primarily focused on group growth and synergy, across the technology and automotive sectors. She also brings considerable experience in the development of innovative brand content creation models, knowledge she honed as CEO of Mofilm. Rebecca joined The Brandtech Group’s central team in 2021.

Annette Stover

Partner

Annette Stover

Partner

Annette brings more than 20 years experience to her role at The Brandtech Group. Previously she held roles at Havas including CMO, Chief of Staff/NY, Chief Operating Officer/NY and Global Chief of Staff. Her group role encompasses operations, sustainability, business development and onboarding, acquisitions, investments, start-ups and integration.

Better, faster, cheaper using technology

Will Luttrell

Partner

Will Luttrell

Partner

Will is The Brandtech Group’s Chief Technology Officer. Co-founder and CTO of verification technology firm Integral Ad Science (Nasdaq: IAS), and founder and CEO of Amino Payments, he has spent his career innovating to make the digital ecosystem more transparent, safe, and cost-effective. Will is accelerating our tech roadmap and evolving our in-house operating system that enables clients to connect to our companies.

You can no longer buy attention, you have to earn it

Betty Louie

Partner

Betty Louie

Partner

Betty is The Brandtech Group’s General Counsel. Previously Partner at an international law firm, Betty brings over 20 years’ experience advising both public and private companies on mergers and acquisitions, and financings. Consistently ranked in Chambers Global and Legal500 since 2012, she is experienced in the full range of corporate legal projects for high-growth technology companies.

Nick Emery

Partner

Nick Emery

Partner

Nick is founding partner of Brandtech Media, which creates in-house solutions for clients that make media better, faster, cheaper and more inventive. He believes media is a force for good, a force for change, and is the most fantastic and creative business to be in. Nick has launched two global media networks, Mindshare, where he was the global CEO, and The Network.

Gaming culture is driving culture

Virginie Douin

Partner

Virginie Douin

Partner

Virginie leads The Brandtech Group’s e-commerce practice, and is focused on enabling brands to in-house e-commerce operations end-to-end, and across all major marketplaces. She brings her experience as a seven-year senior Amazon exec, who, as Head of Global Agency Partnerships, created and led the global partnership team at the world’s number one online retailer.

Mark D'Arcy

Partner

Mark D'Arcy

Partner

Mark is our Chief Creative Officer. For 10 years prior to joining the group he was CCO of Facebook and also its Head of Global Business Marketing. Mark believes creativity unlocks the potential of technology and understanding this relationship is vital for every business.

Drew Burdon

Partner

Drew Burdon

Partner

Drew is a highly experienced strategist, technologist and design-thinker based in London. A former Executive Strategy Director at DDB Worldwide and R/GA London, he cofounded our strategic practice, Brandtech Consulting, drawing on his 20 years of guiding brands such as Nike, Volkswagen and Beats by Dre.

The future of marketing lies at the intersection of the real, social & virtual worlds

Recent News

The latest news & announcements from The Brandtech Group

Press Coverage & Releases

Former Facebook Chief Creative Officer Mark D’Arcy Joins The Brandtech Group As Partner & Chief Creative Officer

June 2022

The Brandtech Group acquires leading E-Commerce tech platform Acorn-i

June 2022

The Brandtech Group’s Mobkoi reels in Suzanne Spence as CEO

Campaign — March 2022

You & Mr Jones changes name to The Brandtech Group

Campaign — January 2022

The business is at a level of scale now': The Brandtech Group CEO David Jones on building a business for the post-advertising world

Digiday — January 2022

If You Don't Disrupt Your Own Business, Someone Else Will

LBB — January 2022

Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says

Mediapost — January 2022

You & Mr Jones Becomes The Brandtech Group

Adweek — January 2022

You & Mr Jones Changes Name to Brandtech Group

AdAge — January 2022

You & Mr Jones Media hires Mindshare Global CFO Dawn Dickie

January 2022

Mindshare global CFO joins You & Mr Jones Media

Campaign — January 2022

You & Mr Jones accelerates geographic expansion with acquisition of leading LATAM data & technology company, DP6

October 2021

You & Mr Jones hires Amazon Head Of Global Agency Partnerships, Virginie Douin, to lead E-Commerce at the Brandtech Group

July 2021

You & Mr Jones adds three new partners including CTO Will Luttrell, announces 34.3% organic growth for Q1 2021

May 2021

You & Mr Jones Media Appoints Will Heins as Partner

May 2021

You & Mr Jones launches Media Division

April 2021

You & Mr Jones Hires First Chief People Officer. The appointment comes as the technology holding company sets its sights on further growth.

Adweek — January 2021

You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer

Campaign — January 2021

You & Mr Jones completes series B and hires first Chief People Officer to manage exponential growth

January 2021

New holding companies are on the rise

Business Insider - August 2020

How the alternative holding agency groups are hitting growth spurts even during the downturn

Digiday - August 2020

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States

June 2020

You & Mr Jones creates world's leading global influencer business

August 2020

You & Mr Jones raises $200MM to further scale its ability to deliver enterprise level technology-driven marketing solutions for the world’s leading brands

December 2019

Brandtech Group You & Mr Jones acquires majority stake in Inside Ideas Group — parent company of Oliver

January 2019

You & Mr Jones Valued at $1.3 Billion

The Wall Street Journal — December 2019

You & Mr Jones Takes Majority Stake in Internal Marketing Firm

The Wall Street Journal — January 2019

Without a purpose beyond profit, people won’t work for you or buy your products

One Young World

is a global community for exceptional young leaders co-founded by Kate Robertson and our founder and CEO, David Jones. It is a not-for-profit organization and we have given it equity in The Brandtech Group, so that when we do well, so does One Young World.