Our Group
The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology
The Brandtech Group (formerly known as You & Mr Jones) was founded in June 2015
Group Companies
You can no longer buy attention, you have to earn it
It’s not about “marketing to consumers”, but about mattering to people
The future of marketing is where the real, social & virtual worlds meet
We invest in startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper.
Here are some representative Brandtech Ventures investments.
Got a startup we should know about?
Brandtech Ventures Investments
Personal identity is increasingly digital
Brands used to be defined by what brands said to people, they’re now defined by what people say to people
Better, faster, cheaper using technology
Leadership
The Brandtech Group is a partnership of brand and technology experts, and like-minded entrepreneurs from around the world.
The future of marketing is where the real, social & virtual worlds meet
Emma Cookson
Partner
Emma Cookson
Partner
Emma works with our global brand clients to elevate their marketing strategy and operations. Emma’s background is in brand strategy and she previously served as North American Chairman and CEO of renowned creative agency BBH. After 19 years in the US, Emma is now London-based.
David Jones
Founder / CEO
David Jones
Founder / CEO
David created The Brandtech Group (formerly known as You & Mr Jones) to use the power of technology to help global brands do their marketing better, faster and cheaper. He’s also co-founder of the not-for-profit organization One Young World, and author of Who Cares Wins: why good business is better business.
Karima Otmani
Partner
Karima Otmani
Partner
Karima joined group leadership in January 2021, having spent 18 months as Deputy Group CFO. A background in audit and transactions at PwC, internal audit for Etam, Richemont and Publicis, as well as four languages spoken, give Karima the expertise to lead, alongside our global CFO, The Brandtech Group to the next level in terms of financial controls.
Jean-Marc Antoni
Founding Partner
Jean-Marc Antoni
Founding Partner
Jean-Marc is Founding Partner and our Global CFO. He drives the profitable growth of the group. Prior to his role at The Brandtech Group, Jean-Marc was Global CFO at Havas, the $2.4 billion revenue marketing and advertising holding company. He is based in Paris.
Julie Hardy
Partner
Julie Hardy
Partner
Julie specializes in digital transformation, omnichannel and direct-to-consumer strategy, primarily in the beauty and luxury sectors. She works with our clients to design future-proof brand ecosystems and growth-hacking programs, building synergies across group companies. After 10 years in New York, she is now based in Paris.
Without a purpose beyond profit, people won’t work for you or buy your products
Ron Croen
Partner
Ron Croen
Partner
Ron is based in San Francisco and has managed our Brandtech Ventures investment activity since the founding of the group. He is an entrepreneur and start-up advisor, and prior to joining The Brandtech Group, founded and led through IPO, Nuance Communications, the global leader in speech recognition and related technologies.
Personal identity is increasingly digital
Daniel Floyed
Partner
Daniel Floyed
Partner
Daniel leads global group clients to create and deliver integrated brandtech solutions for their businesses. He has more than 20 years' experience, leads our gaming capability, and prior to joining the group ran Havas UK. Daniel has been involved in our purpose beyond profit, the youth leadership charity One Young World, since its inception.
Rebecca Sykes
Partner
Rebecca Sykes
Partner
Rebecca leads the group's approach to emerging technology, including generative AI, metaverse and web3 environments. She also brings considerable experience in the development of innovative brand content creation models, knowledge she honed as CEO of Mofilm. Rebecca joined The Brandtech Group’s central team in 2021.
André Pinto
Partner
André Pinto
Partner
André is Paris-based and responsible for group M&A. Before The Brandtech Group, he served as Regional CFO for Havas in Brussels, Buenos Aires, Madrid, New York, London and Hong Kong, as Head of M&A for Havas, and as Global CFO for Publicis Worldwide. André’s career has seen him make more than 120 majority stake deals across all global markets.
Annette Stover
Partner
Annette Stover
Partner
Annette brings more than 20 years experience to her role at The Brandtech Group. Previously she held roles at Havas including CMO, Chief of Staff/NY, Chief Operating Officer/NY and Global Chief of Staff. Her group role encompasses operations, sustainability, business development and onboarding, acquisitions, investments, start-ups and integration.
Will Luttrell
Partner
Will Luttrell
Partner
Will is The Brandtech Group’s Chief Technology Officer. Co-founder and CTO of verification technology firm Integral Ad Science (Nasdaq: IAS), and founder and CEO of Amino Payments, he has spent his career innovating to make the digital ecosystem more transparent, safe, and cost-effective. Will is accelerating our tech roadmap and evolving our in-house operating system that enables clients to connect to our companies.
Better, faster, cheaper using technology
Louise Jack
Associate Partner
Louise Jack
Associate Partner
Louise leads communications and content for the Group. A former journalist who wrote and edited for titles including Fast Company, Marketing Week and Campaign, she believes in constant innovation. Louise is a long-time collaborator with our founder David Jones and has worked with the Group since its launch in 2015.
Nick Emery
Partner
Nick Emery
Partner
Nick is founding partner of Brandtech Media, CEO of group company Jellyfish, and a partner in the Group. He has previously launched two pioneering global networks - Mindshare, where he was global CEO, and The Network, where he was founder - and is excited by the potential in his current role for further positive disruption of the industry.
You can no longer buy attention, you have to earn it
Betty Louie
Partner
Betty Louie
Partner
Betty is The Brandtech Group’s General Counsel. Previously Partner at an international law firm, Betty brings over 20 years’ experience advising both public and private companies on mergers and acquisitions, and financings. Consistently ranked in Chambers Global and Legal500 since 2012, she is experienced in the full range of corporate legal projects for high-growth technology companies.
Mark D’Arcy
Partner
Mark D’Arcy
Partner
Mark is our Chief Creative Officer. For 10 years prior to joining the group he was CCO of Facebook and also its Head of Global Business Marketing. Mark believes creativity unlocks the potential of technology and understanding this relationship is vital for every business.
Gaming culture is driving culture
Drew Burdon
Partner
Drew Burdon
Partner
Drew is a highly experienced strategist, technologist and design-thinker based in London. A former Executive Strategy Director at DDB Worldwide and R/GA London, he cofounded our strategic practice, Brandtech Consulting, drawing on his 20 years of guiding brands such as Nike, Volkswagen and Beats by Dre.
The future of marketing lies at the intersection of the real, social & virtual worlds
Recent News
The latest news & announcements from The Brandtech Group
Press Coverage & Releases
The Brandtech Group acquires Pencil, the world’s largest generative AI SaaS platform for brands
June 2023The Brandtech Group acquires 100% of Jellyfish, creating the world’s No1 digital-only marketing group
June 2023Former Facebook Chief Creative Officer Mark D’Arcy Joins The Brandtech Group As Partner & Chief Creative Officer
June 2022The Brandtech Group acquires leading E-Commerce tech platform Acorn-i
June 2022The Brandtech Group’s Mobkoi reels in Suzanne Spence as CEO
Campaign — March 2022You & Mr Jones changes name to The Brandtech Group
Campaign — January 2022The business is at a level of scale now’: The Brandtech Group CEO David Jones on building a business for the post-advertising world
Digiday — January 2022If You Don’t Disrupt Your Own Business, Someone Else Will
LBB — January 2022Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Mediapost — January 2022You & Mr Jones Becomes The Brandtech Group
Adweek — January 2022You & Mr Jones Changes Name to Brandtech Group
AdAge — January 2022You & Mr Jones Media hires Mindshare Global CFO Dawn Dickie
January 2022Mindshare global CFO joins You & Mr Jones Media
Campaign — January 2022You & Mr Jones accelerates geographic expansion with acquisition of leading LATAM data & technology company, DP6
October 2021You & Mr Jones hires Amazon Head Of Global Agency Partnerships, Virginie Douin, to lead E-Commerce at the Brandtech Group
July 2021You & Mr Jones adds three new partners including CTO Will Luttrell, announces 34.3% organic growth for Q1 2021
May 2021You & Mr Jones Media Appoints Will Heins as Partner
May 2021You & Mr Jones launches Media Division
April 2021You & Mr Jones Hires First Chief People Officer. The appointment comes as the technology holding company sets its sights on further growth.
Adweek — January 2021You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer
Campaign — January 2021You & Mr Jones completes series B and hires first Chief People Officer to manage exponential growth
January 2021New holding companies are on the rise
Business Insider - August 2020How the alternative holding agency groups are hitting growth spurts even during the downturn
Digiday - August 2020You & Mr Jones creates world’s leading global influencer business
August 2020Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States
June 2020You & Mr Jones raises $200MM to further scale its ability to deliver enterprise level technology-driven marketing solutions for the world’s leading brands
December 2019You & Mr Jones Valued at $1.3 Billion
The Wall Street Journal — December 2019Brandtech Group You & Mr Jones acquires majority stake in Inside Ideas Group — parent company of Oliver
January 2019You & Mr Jones Takes Majority Stake in Internal Marketing Firm
The Wall Street Journal — January 2019Without a purpose beyond profit, people won’t work for you or buy your products
One Young World
is a global community for exceptional young leaders co-founded by Kate Robertson and our founder and CEO, David Jones. It is a not-for-profit organization and we have given it equity in The Brandtech Group, so that when we do well, so does One Young World.